As advertisers and specialists, we can affirm that communication during COVID-19 times is really indispensable as we analyze our latest campaigns conversions. Brands should be present to establish emotional connections with existing and potential new clients in the near future.

At American-Boina, we are producing several spots and campaigns aiming to increase brand awareness using analogies between the current global scenario and attributes of our clients Brands.

It´s a difficult moment to sell, but a great opportunity to create ties and “relationships” between brands and consumers. 

We need to be creative to entertain, to promote #StayingAtHome and to make our best as creatives, maintaining brands positioned during this unfortunate pandemia that we are living.

Communication should be taken as an necessary investment and not as a cost to be suppressed.

We can affirm that the brands that continue advertising, will have a better return to the market when all this ends.  

Creativity is in our head and we don´t need to leave our home to let our minds “fly”.

Great brands as Mercadolibre, McDonalds, Volkswagen, Audi, Burger king, Starbucks, KFC, Honda and others, re-created their logos or made some branding spots to express the importance of this social isolation. 

We leave some examples of actions made by global brands during this moment, that is considered as a world crisis… but like to consider it as an opportunity.

Blog Post by Alejandro Amman / American – Boina Branding Creative Director.